ABI/INFORM has been a premier source of business information for more than 30 years. The database contains abstracting and indexing from over 4,000 publications that help researchers track business conditions, trends, management techniques, corporate strategies, and industry-specific topics worldwide. Almost 3,000 titles are available full-text, including the Wall Street Journal.
Reports advertising expenditures in eleven major media: Magazines, Sunday Magazines, Newspaper, National Newspaper, Outdoor, Network Television, Spot Television, Syndicated Television, Cable Television Networks, Network Radio and National Spot Radio.
Concurrent user limit: 5
Detailed profiles on over 20,000 U.S. & international advertisers with advertising expenditure by media, agencies retained by the Advertiser, brand names, annual sales and contact information for personnel. Detailed profiles on over 16,000 U.S. & international Advertising Agencies with accounts, specializations, billings by media and contact information for personnel. The database includes over 200,000 names & titles, 100,000 key personnel e-mails and over 100,000 brand names.
Trial expires on 10/31/14.
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Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research. Use the fully searchable interactive chronology to discover fascinating facts and events in the history of American consumerism; gain a deeper insight into Dichter and the world of market research through essays and further resources; and view hundreds of advertising images in the Ad Gallery.
Note: Business & Company Resource Center has moved to a new interface and is now called Business Insights: Global
Business & Company Resource Center brings together in a single database company profiles, company brand information, rankings, investment reports, company histories, chronologies, and periodicals. Search this database to find detailed company and industry news and information. Covers 1980 - Sep 2000. (Updated daily)
Contains 2,804 full text scholarly journals and business periodicals covering management, economics, finance, accounting, international business, etc, including Harvard Business Review, MIT Sloan Management Review, California Management Review, Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Industrial & Labor Relations Review, Journal of Management Studies, Journal of Marketing Management, Journal of Marketing Research (JMR), Journal of Marketing, Journal of International Marketing, etc. The database also includes many leading journals in the areas of economics, finance, and accounting, as well as country economic reports from the EIU, DRI-WEFA, ICON Group and CountryWatch. More than 200 of the journals have PDF full text back to 1965 or the first issue published, with more than 2,200 PDF?s. Business Source Premier contains PDF images for the great majority of journals; many of these PDF's are native (searchable) or scanned-in-color. (Updated daily)
Over 6,000 educational films available for immediate online viewing
Films on Demand is a library of thousands of streaming videos across all disciplines from Films Media Group. All Temple users can search and view films or specific segments of films. If you establish a user account from within Films on Demand you can also create playlists from the various films/segments for your own use or for sharing with other Temple users. 1
* Packaged Facts: A trusted provider of authoritative consumer market research. For more than 30 years, their in-depth research, expert analysis and personalized client support have helped business professionals make the right strategic decisions. Reports cover consumer goods, food and beverage, and demographic topics.
* Kalorama Information: A leader in worldwide business intelligence and syndicated market research in the life sciences. For more than 30 years, Kalorama Information has been providing timely, high-quality research to decision makers in the pharmaceutical, biotechnology, medical device, and diagnostics sectors.
* MarketLooks: Concise, 15-30 page summaries of popular full-length market research reports published by Packaged Facts and Kalorama Information. Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs.
* Specialists in Business Information: Produces concise, comprehensive profiles on a wide range of industrial and consumer markets. The profiles are made up primarily of tabular data, making them useful for reference purposes. The profiles, summaries and analyses make them equally important as strategic assessments of the industries they cover.
Note: First-time users will need to create a personal profile using your Temple email address.
Digital resources in OAister include:
--Digitized (scanned) books and articles
--Audio fles (WAV, MP3)
--Video fles (MP4, Quicktime)
--Photographic images (JPEG, TIFF, GIF)
--Data sets (downloadable statistical information
Each dissertation published since July 1980 includes a 350-word abstract written by the author. Master's theses published since 1988 include 150-word abstracts. Bibliographic citations are available for dissertations dating from 1861, and more than 55,000 new citations are added to the database every year. Full-text Temple University dissertations from as far back as the 1950's are included along with 24-page previews of thousands of other dissertations.
Proquest Dissertations & Theses @ Temple University is a subset of the larger database, including only dissertations and theses from Temple University.
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