Covers back-of-the-book indexes and article titles to subject encyclopedias and reference works. As of March 4, 2004 there are more than 2,900 titles online. Additional titles are added weekly.
Trial expires: 5/26/13
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ReportLinker is a professional search engine that provides easy access to market research reports and industry statistics. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture. It is particularly helpful in identifying areas for development. PEST analysis stands for "Political, Economic, Social, and Technological analysis" and is used to evaluate the macro-economic environment of strategic management. It is a useful strategic tool to help understand market growth or decline, potential strategic positioning and direction.
iPOLL is the most comprehensive, up-to-date source for US nationwide public opinion available today. A full-text retrieval system, the iPOLL online database is organized at the question-level, providing the tools to sift through nearly a half million questions asked on national public opinion surveys since 1935 and updated daily. (Description taken from the Roper Center for Public Opinion Research)
The Roper Center requires users to provide an email address as part of a free registration process in order to access the database.