SimplyMap is a web-based mapping application with a user-friendly interface that permits users to quickly and easily create professional-quality thematic maps and reports using thousands of demographic, business, and marketing variables. Maps can be exported as high-resolution images to word processing or presentation software; data can be selected, sorted, and compared across multiple locations to build custom reports that can be exported to a spreadsheet. Available data include:
Demographic Variables: population, age, race, income, ancestry, marital status, housing, employment, transportation, families, and more
Business Variables: detailed consumer expenditure, business & employee counts by industry (by NAICS Code), Consumer Price Index, quality of life & consumer profiles, and market segments. Simplymap also utilizes current Mediamark Research (MRI) estimates of usage and consumption (propensity) for thousands of specific consumer products, including brand data, details of frequency of usage, and more.
Census data back to the year 1980 is available along with current year estimates and 5 year projections. Data is available by census block-groups, census tracts, ZIP codes, cities, counties, states, and the entire United States.
Experian SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. From the products we buy, to the brands we prefer, our attitudes and lifestyles, SimmonsLOCAL reports on the unique nuances of every market. Enjoy the ability to analyze data by County, City/Place, ZIP code, Census Tracts, Block Groups, or even custom area.
Concurrent user limit: 10