Cover; Contents; List of Entries; Reader's Guide; About the General Editor; Introduction; A; B; C; D; E; F; G; H; I; J; K; L; M; Volume 2; N; O; P; Q; R; S; T; U; V; W; Z; Index
Summary:
Paul Lavrakas covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, and more.