Cases in public relations management

Patricia Swann.
Author/Creator:
Swann, Patricia, 1960-
Resource Type:
Book
Publication:
New York : Routledge/Taylor and Francis Group, 2010.
Physical Description:
ix, 388 pages : illustrations ; 25 cm

Availability

Charles Library - Stacks (4th floor)

Call Number Description Type Availability
HD59 .S93 2010

Details

Note:
Originally published: 2008.
Bibliography:
Includes bibliographical references and index.
Contents:
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
Summary:
  • Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.
  • Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Most cases end with an open scenario, allowing students to discover different opinions and participate in creative discussions. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares rhem for their future careers as PR practitioners. Book jacket.
Subject:
Genre:
Case studies
ISBN:
  • 9780415878920
  • 0415878926
  • 9780415878937
  • 0415878934
  • 9780203851364
  • 0203851366
LC Classification:
HD59 .S93 2010
Catalog Record ID:
991002700689703811
Language:
English

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